Tips for Promoting Your Neighborhood to Prospective Buyers

Laurie WallCommunity Life

Residential Neighborhood

Potential buyers might fall in love with your home, but they’ll never purchase it if they don’t love the neighborhood as well. Promoting your neighborhood to buyers can help them see how they’ll fit into the area. Sell your home faster with these tips for selling your town.

Learn About What Makes the Neighborhood Great

Every town has a history and this is the time to learn about yours. Find out about historic sites, landmarks, and important spots that formed the community. Then, look at the places that make the town a great place to live. List information about attractions or activities in the area, including:

  • Museums
  • Galleries
  • Restaurants
  • Music venues
  • Outdoor activities

There are plenty of places to gather your information. Start with a neighborhood association. Visit the local library for information about the history of the area. Ask neighbors where they love to eat, shop, and spend their weekends. Discover the unique details and hidden gems that buyers will want to know about.

Give Buyers a Route to Explore

After you’ve pinpointed some of the highlights of your neighborhood, help others enjoy it! Remember that not every individual or family will be interested in the same activities. Think about grouping the sites for different needs like young couples who might be interested in trendy restaurants or families that might be more interested in local parks.

Map it Out

Make it easy for others to check out your favorite spots by giving them a map to follow. Promoting your neighborhood to buyers is easy when you let them look at it for themselves. Whether the buyers are walking, biking, or driving from spot to spot, give them a route to follow with each location clearly marked.

Include some information about what makes each place great. Does the coffee shop down the street make an incredible latte? Is there an annual festival at the community center? Make a note to let visitors know about it.

Share it with Buyers

Your final step is to make the information you’ve researched and organized available to potential buyers. Print a guide that homebuyers can take with them. Whether you create a brochure or a simple postcard, make printed copies available when hosting open houses. You might also give copies to your real estate agent, who can give them to potential buyers who stop by their office.

Making an electronic copy of your materials can help to distribute the information to a wider audience. Post the file on social media and ask friends and neighbors to share or email it to anyone that might be interested. 

Promoting your neighborhood to buyers can help others to picture themselves settling down in the area. Discover what makes your neighborhood great and share the best details to make your home even more attractive to buyers.

Stage Your Space

Peak the interest of potential homebuyers by staging your home before having professional photographs taken and hosting an open house. Use these tips for staging your home!